Not That We Sell Ad Space...
...but bloggers, people not too dissimilar to ourselves, willing to put it all out there every single day and do it with almost zero overhead and some halfway decent advertising, are beating the print media to death:
- The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years. According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950. The drop-off points to an economic slowdown on top of the secular challenges faced by the industry. The second worst decline in advertising revenue occurred in 2001 when it fell 9.0%.
You think there's a reason Frank Main writes about a third of the Sun Times by himself, either under his byline or as a STNG stringer/staffer and Fran Spielman another ten or twenty percent? A lot of smoke and a cracked mirror.