Alert the Bosses
- Kraft Foods Inc. has reformulated several of its Kool-Aid drinks and launched a new Kool-Aid water beverage to revitalize the brand and bring it more in line with Kraft's nutritional guidelines.
The company said it added antioxidant vitamin E to its sugar-sweetened Kool-Aid formula and changed its formula for its Kool-Aid Singles so that one packet can be used to flavor 17 ounces of water. Previously, two packets were needed.
Northfield-based Kraft also said its sugar-free Kool-Aid products have been reformulated to taste closer to regular unsweetened Kool-Aid.
Labels: sarcasm AND silliness