The Future Looks Good

Not if you work in media though:

• There was nothing in Drew Ortiz's author biography at Sports Illustrated to suggest that he was anything other than human.

  "Drew has spent much of his life outdoors, and is excited to guide you through his never-ending list of the best products to keep you from falling to the perils of nature," it read. "Nowadays, there is rarely a weekend that goes by where Drew isn't out camping, hiking, or just back on his parents' farm."

  The only problem? Outside of Sports Illustrated, Drew Ortiz doesn't seem to exist. He has no social media presence and no publishing history. And even more strangely, his profile photo on Sports Illustrated is for sale on a website that sells AI-generated headshots, where he's described as "neutral white young-adult male with short brown hair and blue eyes."

The article goes on to explain how SI has allegedly used AI photos of non-existent authors on AI generated articles and when confronted, deleted everything the computers are writing.

Long time readers will know that there are very few "reporters" we would give the time of day to, mostly because there aren't actually many reporters in existence any more. They've become propagandists for "the message" and exist solely to squash and suppress actual facts. And let's face it - sports reporters are pretty far down the food chain in the news business:

• A beat B and here's some video highlights that don't really need a narrative.

So easy, they've had near-cavemen do it for years. They're the easiest to replace.

Now, with "investigative reporting" all but vanished, the media merely repeats press releases and calls it "news." Hell, the national media is mostly ex-spokesweasels that served in various administrations as a stepping stone to national prominence. 

They'll be the next to be replaced by some Max Headroom character, proving once again that the 80's were far ahead of the curve in cynicism.