Chicago taxpayers could be in for a $10.5 million-a-year windfall when bridge houses along the Chicago River are decorated for the holidays by private companies in exchange for the right to display their corporate logos, aldermen were told Monday.
Without knowing precisely how large those corporate monikers will be, the City Council’s Transportation Committee gave Lincolnshire-based Fresh Picked Media the go-ahead to launch a “public service sponsorship” program that could some day extend to the riverwalk.
For $1 million-a-year-per-bridge, companies will be free to decorate bridge houses at those locations for the month-long period preceding four major holidays --- Halloween, Christmas, Easter and 4th of July.
- With Chicago facing a record $700 million budget shortfall, aldermen jumped at the chance for a $10.5 million-a-year windfall.
Mmmmmmmmm - the kool-aid tastes so good!